Responsible for crafting copy in the Purdys Chocolatier brand voice to engage and influence through words and stories about chocolate; Copywriting for philanthropic programs, sustainability program, new product launches, retail signage, sales program initiatives, email marketing, eCommerce, external communication needs and digital content across all Purdys channels; Delivering creative concepts such as ad campaigns, headlines, promotional emails, and product naming and descriptions.

Adopted a bold brand voice and helped with SEO based copywriting and digital marketing content creation for various demand generation campaigns; Created thought-provoking original copies for landing pages, social posts, banners, PPC ads, emails, slogans, CTAs, etc.; Edited and fact-checked content created by the Content Marketing team; Collaborated with the designers to build engaging visuals that align with the copies; Worked closely with key stakeholders, subject matter experts and clients to generate creative ideas.

Created high-quality B2B (SaaS) content, independently as well as collaboratively to drive traffic; Conducted simple keyword research and used SEO best practices for optimization of existing blogs; Edited content for making it SEO-friendly and improved readability while maintaining a clear and consistent brand voice using SEMRush Writing Assistant; Developed taglines, headlines, and other short-form copy that communicated the product’s value; Supported marketing operations by optimizing emails and newsletters.